For the Love of Laundry sells all-natural, chemical-free laundry products.
But founder Melissa Power – who, in the interests of full disclosure, is a Radio Western alumna – wanted her business to have a social impact as well.
As a single mother, Power found that she struggled with laundry in particular – both paying for it and taking clothes to the laundromat.
Now in a better situation, Power wanted For the Love of Laundry to help with that aspect of life that gave her some trouble. As a result, For the Love of Laundry uses proceeds from sales to put on monthly free laundry events for low-income families and London’s homeless population.
“It was important for me, knowing that there wasn’t anything out there providing free laundry services – I wanted to step up and be that person who could provide that to people,” Power said.
Power has big ambitions – and expanding For the Love of Laundry outside London is the next step.
“My main goal has always been to own the first ever social enterprise laundromat,” she said.